Marketing Pathways and Courses

Marketing Pathways & Courses

Pathways

  • Marketing and Finance
    • Marketing 1
    • Entrepreneurship
    • Personal Finance / Building Wealth

Course Descriptions

Marketing and Management Principles I

This course substitutes for the required economics credit 

A study of marketing concepts and principles and their practical application. Students will examine risks and challenges marketers face to establish a competitive edge. Subject matter includes economics, marketing foundations/functions with emphasis on selling, promotion, product/service management, pricing and distribution. In addition, this course will explore human resource and leadership development.

Personal Finance and Building Wealth

This course substitutes for the required personal finance credit 

Personal Finance and Building Wealth is a course which develops student understanding and skills in such areas as types of personal finance and investments, the stock market, and stock valuation. Students acquire an understanding and appreciation of the need for saving and investing. The capstone activity of the course is the development of a diversified stock portfolio. Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills. Application of investment strategies is an on-going component of the course.